DATA
The story we tell about the impact of the outdoor industry is only as persuasive as the data it’s based on. That data must be relevant, timely, accessible, and trust-worthy. On this page you’ll find the most recent outdoor industry economic data out there.
Leading Indicators
What numbers do we look at to determine the direction of the outdoor recreation economy? Aside from certain macro-economic factors, we turn our eye to the people. What are the participation numbers and how frequent are people participating in outdoor recreation? Additionally, what activities are people participating in? Below you’ll find links to data related to these indicators.
- 2024 Outdoor Participation Trends Report - OIA
- 2023 Outdoor Participation Trends Report - OIA
- 2022 MN State Parks Visitor Study
- 2017 MN Outdoor Activities Survey
Lagging Indicators
Not as fun as participation, but equally as important in explaining the full picture of Minnesota’s outdoor recreation economy. Includes metrics like GDP, jobs, employee compensation, and gross output.
Lets Work Together!
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.